ISV PARTNERSHIP

Grow your software business with AWS.

We partner with ISVs to co-sell with AWS — with marketing, technical consultation, migration and go-to-market support.

See what's included
Your ISV partnership Pick what you need
Co-sell with the AWS fieldIncluded
Joint marketing and campaignsIncluded
Technical consultationIncluded
Migration to AWSOptional
Go-to-market on AWS MarketplaceOptional
AWS partner funding supportIf eligible
What's included

Six ways we help ISVs grow

Take the full partnership or just the parts you need.

Co-sell with AWS

We bring your product to AWS sellers and share opportunities through ACE, so you win deals together.

  • Co-sell readiness and ISV Accelerate
  • Joint pipeline and deal registration
  • Introductions to AWS account teams
Co-sell details →

Marketing support

Reach more buyers with joint campaigns, content and events run with Bytenamics and AWS.

  • Joint webinars and events
  • Case studies and solution briefs
  • Help applying for AWS marketing funds

Technical consultation

Work with our AWS architects to make your product secure, scalable and cost-efficient.

  • Architecture and cost reviews
  • AWS Foundational Technical Review (FTR)
  • Security, AI and data guidance
Review services →

Migration

Move your product to AWS from another cloud or on-premises, with a tested plan and minimal downtime.

  • Assessment and migration plan
  • Migration in planned waves
  • Help with AWS migration funding
Migration services →

Go-to-market

Sell through AWS Marketplace so enterprises can buy on their AWS bill and use their committed spend.

  • Marketplace listing and pricing
  • Private offers and channel partner offers
  • Launch plan and sales enablement
Listing details →

AWS partner funding

We find the AWS partner programs and funding your company qualifies for and help you apply.

  • Eligibility check
  • Application and business case
  • Plan to use funds well
Funding is granted by AWS and depends on eligibility.
How it works

From first call to joint deals in three steps

1

Tell us about your product

A 30-minute call on your product, customers, AWS setup and sales goals.

2

Get your partnership plan

We agree on what we'll do together — co-sell, marketing, technical work and go-to-market — in a written plan.

3

Build pipeline together

We launch with AWS, run joint campaigns and review pipeline with you every month.

Who it's for

Built for growing ISVs

  • Software companies with a product running on AWS, or planning to move
  • ISVs that want more enterprise deals through the AWS field
  • Teams without a dedicated AWS alliance or partner manager
  • Companies ready to sell through AWS Marketplace
  • Based in Asia-Pacific, including Singapore, Hong Kong, Vietnam and Malaysia

Questions about the partnership

Do we need to be on AWS already?

No. If you run elsewhere, we can plan and run your migration to AWS first, often with AWS funding support.

How does co-selling with AWS work?

We get your product co-sell ready, register opportunities with AWS through ACE and work with AWS sellers on joint deals. See co-sell for details.

Do we have to take the whole partnership?

No. Pick only what you need — for example, just co-sell or just the Marketplace launch.

What marketing support do you give?

Joint webinars and events, case studies, solution briefs and help applying for AWS marketing funds when you qualify.

How is the partnership priced?

Pricing depends on what you need. Contact us for details.

Let's grow your pipeline with AWS.

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